One page of a website that is often not as effective as it could be is the About Us page. After all, when we finally get to writing that page, we’re tired out by the process of website writing. We’re at the end of writing an entire website. Sometimes we even get into a “silly” state of mind and drop our businesslike manner, and “let it all hang out”. Some people even make the mistake of talking about hobbies or posting funny baby pictures of themselves.

Make no mistake about it though, the About Us page is your “deal closer”. This is where you show potential clients that you can deliver on the promises you’ve made on your other web pages. If you want to sell your services on the web, consider these seven for the website writing of your About Us web page.

1) Be sure that you take the tone that illustrates your business effectiveness – even on the About Us page. For most types of businesses you wouldn’t want a too casual presentation of yourself and to, in effect, discredit the targeted information you so carefully crafted and presented on the other pages of your website.

2) What you include on the About Us page should cohesively fit with and support your statements on the other pages. Demonstrate the ways your preparation proves you can deliver on all aspects of what you say you can do for them. If there are ways that your leisure activities are connected to your business life and support your expertise, include them.

3) Look for things to include that bolster the information you’ve already presented on other pages. Maybe your hobby shows an area of expertise not demonstrated by your credentials. Your civic activities might illustrate your leadership skills. Perhaps your travel and explorations show a depth of knowledge about your area of expertise. You might include arcane studies that demonstrate unique specialization. Put together the whole picture of what you bring to the services you provide.

4) It is particularly powerful to show a career path that demonstrate a solid foundation for your business. Don’t be boring by going into too much detail, but do pull out relevant details and weave a powerful picture of your depth of experience. This can make your prospect feel very confident that they’d be safe in your hands. You want them convinced that with your background you definitely do know how to help them and that you’d know what to do for their problems. Think about your own experiences on the Web.

When you are on a site and you’re finally interested enough to read the About Us page of your potential provider, what do you need to see to go forward and become a client? You want them to prove to you that they know their stuff! You want to feel certain they’re credible. You are looking or the clincher, and you want to be sold. You’re seriously interested if you’re reading this page. You want to be convinced and to believe that your search for a solution is over.

5) The About Us page might be a place to describe a new emphasis in your business and what led you to that. The best way to do this could be to describe specific clients and how their results influenced you to change the direction of your business.

6) It is effective to describe aspects of your business that are intriguing. This might be things like having worked with a renowned, well-known person, being mentioned by a star name, or working for a spectacular company. If this information contributes a strong and cohesive credibility, by all means include it.

7) If you have solved the same problem for yourself that you solve for clients, definitely tell this story on your About Us page, especially when it inspired you to create the services you provide. There is nothing more credible to a prospect than knowing that you have suffered from an overcome the same problem they are struggling with. Perhaps share how your life is now years later because you found that answer. Maybe talk about the positive results your family and friends have enjoyed or your long-term benefits. See what you can include that reinforces their feeling of hope and trust.

Be sure that you take full advantage of your About Us page to sell you personally, clinch the deal, build your credibility, and ensure a prospect’s confidence in you. Don’t hold back from the opportunity.