You need buzz. Small business leaders need people to think about, talk about and create buzz about their business. You need to be out there. A quiet business is a bankrupt business. Creating buzz is a great strategy to grow your small business.

What is buzz? Think of a bee that is flying around. It seems to fly around randomly while making a buzzing sound. Although its flight appears random, it is not. A bee’s job is to fly around and find flowers to pollinate. Its buzz appears random, but this sound is really the sound of it working to accomplish its task.

Buzz for you would be people talking about your business. It would be short articles in the newspaper, online testimonials from satisfied clients, and most importantly, conversations about your business. As more and more people think of you, your business, and talk more and more about you, buzz is created.

In official terms, buzz is a type of public relations, advertising, or self-promotion. The real value lies in two point keys. One, buzz is free, and two, buzz often carries more perceived value in the eye of the marketplace. Imagine this from a personal perspective. What is more convincing to you, a great magazine advertisement for a new hair salon, or the three conversations that your co-workers have had about that new place?

Think about how you can create buzz in your business. What can you do to encourage, enable and entice your client and potential clients to talk about your business in a positive light? What would you like them to talk to their friends about and how can you provide them these conversational topics?

Buzz has power. You want your business to create buzz in the market place. Creating buzz is a great way to grow your small business.