Some people think newsletters don’t work. Often, they’re right. In a world where most newsletters don’t work, it is common to be confused about how to define newsletter success.
What’s it good for?Over the past ten years, I have paid attention to newsletters. I can tell you why most don’t work. It starts with confusion about [...]

Good news spreads quickly
News of the invention of the wheel must have traveled in every direction as quickly as horse or camel could run. Those who learned of its advantages over the litter and the sledge adopted it right away. And no sooner was it adopted than it began to be adapted: made lighter, stronger, [...]

Managers make three mistakes when they try to run businesses. They do too much, they don’t trust their people and they don’t have enough skills. Here we explore an easy 3-step process to get your business back on track and get a life.
Managers work in increasingly challenging circumstances and workload seems to ever increase. There [...]

A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge.
In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset – your customers – can make or break the success of your company.
Most companies [...]

From the moment you start operating any business, you should always try to plan ahead of time and plan for the sale of the business. This way you will be prepared when you have to unexpectedly advertise your business for sale.
When selling your business, it is one of the biggest decisions that you will be [...]