Another way to network is by using an 800 number and establishing a network of experts to refer your clients/customers to. An 800 number provides a way for your customers to reach you. You can answer information needs, resolve problems and obtain information from your customers. You will of course need to publicize your 800 [...]

A mailing list of valued customers is probably one of the most valuable assets your business could own. The fact of the matter is that a loyal customer will typically spend 5 times more in your business than a new customer. So how do you start to build a list of loyal customers for your [...]

Ever thought of sending a press release in postcard format? Sure, it’s unconventional. But it can also be effective, provided you follow a few “rules.”
The point here is not to replace your standard press release channels. Keep those! The point is to try and monetize your news, affordably, by using direct mail postcards.
If you generate [...]

How to Evaluate MLM Products and Services
There is a short list of factors to look at before you decide to represent a product. I am going to first assume that you believe in the product and are enthusiastic about it. If you aren’t sold on the merits of the product or service, don’t go any [...]

Most good businesses receive new customer referrals automatically from their existing customer base; however this normally has limitations, as follows:
• The flow of automatic referrals is unlikely to be adequate to build your business exponentially
• Referrals emanating from the whole of your customer base does not provide targeted and highly qualified leads as only the [...]

“I’m gonna make him an offer he can’t refuse.”Don Corleone, The Godfather
If you want to improve the response rate to your direct mail the answer may be as simple as making a better offer.
For example, a recent mailing by one Positive Response client offered free samples and pulled a 7.5% response. Here are the details:
A [...]

If you want to increase revenue using direct mail, you have two options: sell more to the customers you have, or find new customers and sell to them. The tricky part is knowing how to do that. I recommend that you start by segmenting your house list. Dividing your customers into groups that share a [...]

As you take a look around, there would appear to be an unlimited number of ways a small business can spread the word about their specific product or service. While these methods range from traditional to the unprecedented, one method that has been around longer than most yet has proven to be very effective is [...]

With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers. Here is a concrete example to illustrate my point.
Joe’s Civil War Shop
Joe owns a Civil War [...]

So how do you do it?
Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:
1. How do you obtain new customers or clients?
2. How do you get your existing customers to come back for more?
Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way [...]