There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked!
It’s called “Situational Marketing,” and it can revolutionize your business.
As professionals in service industries, we live, eat, and breathe ideas. We live flying in [...]

Sure, there are plenty of different marketing methods out there, but one method, which has proven itself over and over again, is direct mail marketing. Despite the latest technological advances, direct mail marketing is still a highly-effective marketing strategy.
Hey, let’s face it… good old-fashioned paper mail is still a part of everyone’s life despite [...]

Occasionally I read some really compelling information regarding business strategies and I’d like to share with you a concept in the power of targeted marketing that has really caught my attention. The idea in this concept is for a person to focus his/her marketing efforts toward a specific audience who holds an interest in the [...]

Who was it that said, “Modesty is a virtue”? Whoever it was, I’m sure they weren’t referring to the field of sales and marketing, where self-promotion is the name of the game … or were they?
Take a good look at anyone who is a roaring success in sales, in copywriting or in marketing and you’ll [...]

In recent years, an increasing number of mortgage professionals have been incorporating direct mail into their mortgage marketing programs.
While referrals and networking still account for a large portion of mortgage leads, savvy marketers have begun to realize the need for diversification. Direct mail is one of the tools they’ve turned to.
This article will focus on [...]

Doing a mailing to your current customer database is a really great place to start. In this article, you’ll learn why this IT marketing strategy can be so effective.
Your Customers Already Know You
Doing an IT marketing mailing to your current customers is a great place to start because, for one thing, you already own the [...]

Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes postcard marketing the perfect promotional tool for landscaping companies.
Better still, the number of ways landscapers can use postcards is limited only by their imagination. Here are but a few of [...]

I don’t relish being proven wrong. But a while back I sat down to discover who my best clients were. I wanted to increase my revenues. I figured that the best way to do that was to discover who my best clients were and to then go after more firms that were like them. I [...]

As you take a look around, there would appear to be an unlimited number of ways a small business can spread the word about their specific product or service. While these methods range from traditional to the unprecedented, one method that has been around longer than most yet has proven to be very effective is [...]

You probably already use the Online World for many things. Whether you use it for entertainment, research, sending E-mail to friends and family, or just discussing numerous subject topics with others.
Of all things you can do online, there is one that you should definitely know how to do. MARKET ANY BUSINESS ONLINE!
That’s right, with the [...]