If you’re reading this sentence, you’ve just supported the point I’m about to make. Direct mail postcards with numbered headlines offering solutions work!
The formula is simple:
First, pick a goal or an accomplishment (saving money, increasing performance, improving health, avoiding pain, etc.). Then tell the reader how to accomplish this goal in X number of steps. [...]

One of the most profitable advertisements in history was a print ad for the Sherwin Cody School of English. Written in 1918, the ad ran for over 40 years, generating millions of inquiries, and millions in sales. Penned by the legendary adman and copywriter Maxwell Sackheim, its captivating headline read:
“Do You Make These Mistakes in [...]

I don’t relish being proven wrong. But a while back I sat down to discover who my best clients were. I wanted to increase my revenues. I figured that the best way to do that was to discover who my best clients were and to then go after more firms that were like them. I [...]

As an entrepreneur involved in selling and/or promotion of something by Direct Mail, you should already know that most important aspect of your mailing have to do with the sales letter or circular you send out, and the mailing list you use. With these thoughts in mind, and assuming you’ve got what should be an [...]

If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.
Direct mail is an often over-looked method that can be very effective if executed properly. There are three guidelines to [...]

Everybody wants to save money, but most people think it is too difficult and their lifestyle requires them to spend what they are currently spending. However, there are many small changes you can make that do not adversely affect your lifestyle and will save you a great deal of money throughout the year.
One really good [...]

Even if college is years ahead for your son or daughter, or if you aren’t sure whether you plan to go on for university study following high school or community college, it never hurts to set aside savings that can be used for this worthwhile plan when the time comes. College costs continue to rise [...]

With people living longer and healthier lives, it’s important to save adequate funds to be able to live comfortably through retirement. Read about four families stories throughout different life stages and where they should be at financially. See where you fit and if you are on track to be able to retire with the right [...]

We all know how to spend our money, but do we fully understand how to save it? I am not talking about setting aside a reserve for an investment or rainy day purposes – both of which are good things – rather, saving money on everyday items. Here are some simple ways you can save [...]

Heating your home or apartment is not just something you want to do during the winter months, it’s something you need to do to survive. With energy prices expected to be up to 50% higher this winter many folks are actualy scared, because they find it hard to pay the heating bills every winter, and [...]