THE STRUGGLE — I was recently talking with one of my entrepreneur friends. He has started three businesses in the last several years—a budding entrepreneur. He was relating some of the joys he has experienced in those enterprises: a sense of freedom from the corporate world, pursuing his dreams and passions, setting his own schedule, [...]

I run a small meeting, event and conference planning company based in the New York City area. As an entrepreneur and small business owner with a limited advertising and marketing budget, developing business partnerships has been really helped me to get the word out about the services that I offer. For example, I have aligned [...]

The great advantage to using direct mail postcards is you don’t have to worry that they’ll get tossed in the trash without being read. They are already opened. Additionally, postcards are less expensive than other types of direct mail thereby saving on your IT marketing budget. In this article, you’ll learn how to make your [...]

There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% list, 20% offer, and 10% creative. It is ironic, because [...]

By choosing to use Zairmail to launch your direct mail campaigns you are already saving time and money. However, there are other steps mailers can take to get even more value for their direct marketing dollar.
1. CLEAN MAILING LISTS
Whether using a customer list or a list of prospective customers, it is important to make sure [...]

The mandate for businesses in today’s volatile economy is to do more with less: cut costs, save time, trim waste. And while small businesses can’t afford to keep doing things the way they’ve always done them, most companies continue to rely on the same outdated, expensive and inefficient marketing tools they used when carbon paper [...]

How to Evaluate MLM Products and Services
There is a short list of factors to look at before you decide to represent a product. I am going to first assume that you believe in the product and are enthusiastic about it. If you aren’t sold on the merits of the product or service, don’t go any [...]

Who do some sales letters put a smile on your face while others put a yawn in your throat?
Why are some sales letters harder to read than others?
Keeping your reader hooked right to the end of your letter is one of the hardest challenges in business-to-business direct mail lead generation. The secret is making your [...]

As you take a look around, there would appear to be an unlimited number of ways a small business can spread the word about their specific product or service. While these methods range from traditional to the unprecedented, one method that has been around longer than most yet has proven to be very effective is [...]

Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another.
There is an “A-B” test. That’s the common terminology for testing your offer, headlines, pricing, ads, or [...]