If you are wanting to be successful in Internet Marketing, it is absolutely vital that you have sales copy on your website that SELLS!!

Now you have different options open to you when it comes to sales copy. You can obviously pay someone to do the writing for you and if you have the means and are just starting out then this may not be a bad option. You can check out www.elance.com for an example of this service.

A much cheaper and quicker option however is simply to do the writing of the sales page yourself. Several newcomers are put off by this however because either they don’t know the SECRETS behind constructing good copy or perhaps they have tried once before and it flopped.

Well, I am going to reveal the TOP 3 SECRETS to you right now so that your next sales page will CONVERT LIKE CRAZY!!

SECRET 1 – “IT’S ALL ABOUT THE HEADLINE!!”

Unless you have a headline that reaches out and grabs the reader by the scruff of the neck and doesn’t let them go (well, maybe that’s a bit over the top but you get my drift!) you might as well not bother writing any more at all!

Think about when you visit a web sales page yourself. The headline is obviously the first thing that you see and I’m sure you would agree that if it doesn’t grab your attention, you quickly hit that little ‘X’ at the top corner and move on!

So what makes a good headline.

The 1 most important ingredient to include is a BENEFIT. This simply means that you are telling the reader something about your product which will make their life easier or help them to get something done quicker etc. If the reader feels the product will help them from the headline they’ve read, they will read on, simple as that.

SECRET 2 – THE ‘NO QUESTIONS ASKED’ MONEY BACK GUARANTEE

Any good online sales page worth it’s salt will have a clearly stated guarantee towards the bottom of the copy. This is absolutely essential in 99% of cases for 2 main reasons:

1. It helps the reader to build up trust in the seller and their product
2. It puts the reader’s mind at ease and could be the difference between a sale and no sale.

The only cases where a guarantee will not be evident is perhaps for very low priced products like the $7 ones now widely available, or for a product which includes resell rights and clearly states why no guarantee is being offered.

But in the main, a guarantee is an integral part of all good sales letters. And what you may well find is that some customers may ask for a refund to see if you are true to your word, and when they are impressed with the refund service you provide, they become customers for life!!

Another point to remember is that the longer the guarantee is, usually the LESS REFUNDS there are and the MORE SALES there are!! A lot of people think the exact opposite, but it’s a tested fact that you should offer a long guarantee, say 30 days at the very least, to see your overall profit margins increase.

SECRET 3 – “DON’T FORGET THE POSTSCRIPTS”

A postscript is simply the very last sentence or two of a sales page which begins with P.S.

Why are these so important?

Well it is a proven fact that after the headline, the closing section of a sales page tends to be the part read soonest. If the headline is good enough to keep the reader’s attention, they will very often go straight to the last section to see the price, the guarantee and the closing comments i.e the postscripts.

So the postscripts are your opportunity to put some of the key benefits of your product to the reader in summarised format. They also are your last chance to get the reader to take action.

Quite often a reader of your sales page will be interested in your offer, and fully intends to do something about it someday. What the postscripts can do is give them a reason to buy your product NOW without delay.

Several webmasters fail to see the significance of these postscripts but I and many others have found them to be a very useful tool indeed in boosting sales numbers.

P.S Ignore them at your peril!!