One page of a website that is often not as effective as it could be is the About Us page. After all, when we finally get to writing that page, we’re tired out by the process of website writing. We’re at the end of writing an entire website. Sometimes we even get into a “silly” [...]

One example of experiential marketing is the use of brand ambassadors. A brand ambassador can range from a celebrity endorsing a product, to an employee promoting their company through blogging or articles. A brand ambassador is simply there to represent a company in a positive light. They may portray an aspect of your business, or [...]

There are millions of online stores on the internet at the moment and competition is just as fierce on the web as it is for conventional stores, especially in these times of economic uncertainty. Despite growth in consumer confidence, shopping online stills trails well behind more conventional methods of shopping and it is essential that [...]

When marketing with postcards, one important element to consider is your mailing list. This is actually true in any direct mail campaign. You need to have the correct mailing list to ensure you generate the response that you desire. A lot of businesses don’t have any idea where they can get their mailing list. Although [...]

Would you agree that a loyal person must be rewarded and given due recognition? To encourage customer loyalty is probably one of the greatest goals that every advertiser has. It is truly rewarding to have customers who pledge to patronize your products and services no matter what. If you’re looking for a perfect opportunity to [...]

Have you ever used financial matters as themes for marketing events before? If you’re thinking of doing that now, you can start by celebrating Financial Literacy Month in April. It is one of those occasions that are not that well-known yet, so it really needs some immediate promotions. And if you’re thinking about doing campaigns [...]

The success of your service business depends on your ability to consistently and effectively market your solutions. So why is it that so few solopreneurs are spending the necessary time and energy on marketing? In my coaching work, these are the excuses I hear most often: “I don’t have enough time to market” “I don’t [...]

What can you say about the social status of women these days? Would you say that there is equality and fairness between men and women? For those who are advocates of gender equality or more specifically, women’s rights, the event Informed Women Month is one occasion that you must aim to celebrate. This event, observed [...]

If you are thinking of giving promotional sweatshirts and pants to a special friend of yours, don’t just give it as it is. You should know that to make it a really special gift, it should be wrapped in a very presentable way that your recipient will surely love and appreciate. Now every one of [...]

Although door to door leaflet distribution is one of the most productive and cost-effective ways of marketing, it can be problematic finding a reputable flyer delivery service that will guarantee distribution with experienced leafleters, instead of hiring a gang of unemployed people and not watching them adequately! It is better to search a leaflet company [...]