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	<title>Naphe Financial Services &#187; marketing</title>
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	<link>http://www.naphe.com</link>
	<description>novelty acceptable professional honest efficiency</description>
	<pubDate>Tue, 31 Mar 2009 11:12:09 +0000</pubDate>
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		<title>Need A Hot Tip On Writing Business Letter That Sells?</title>
		<link>http://www.naphe.com/post/need-a-hot-tip-on-writing-business-letter-that-sells.html</link>
		<comments>http://www.naphe.com/post/need-a-hot-tip-on-writing-business-letter-that-sells.html#comments</comments>
		<pubDate>Sun, 27 Jul 2008 02:08:40 +0000</pubDate>
		<dc:creator>Veture</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.naphe.com/post/need-a-hot-tip-on-writing-business-letter-that-sells.html</guid>
		<description><![CDATA[On the Internet, the competition is fierce. If your business is going to compete successfully you need to possess the ability to write persuasive sales letters. It&#8217;s that critical if you want to be an online success.
There are hundreds or thousands of marketers out there with exactly the same type of service or product you [...]]]></description>
			<content:encoded><![CDATA[<p>On the Internet, the competition is fierce. If your business is going to compete successfully you need to possess the ability to write persuasive sales letters. It&#8217;s that critical if you want to be an online success.
<p>There are hundreds or thousands of marketers out there with exactly the same type of service or product you are selling; If you want to get your share of the market, you need to stand out among the crowd. And mastering the art of writing effective copy will help you very much.
<p>Don’t let this scare you! No one was born a copywriter. Copywriting is a learnable skill and one you should practice for yourself.
<p>Learning how to write business letter is not difficult. You can learn the proper business format for writing a letter by studying successful sales letters.
<p>No wonder advertisers and copywriters are using collections of tip on writing business letter and software, to assist them in writing their adcopies. They just select the sales letter that fits their product from their collections, make some changes and they are ready to start selling.
<p>Your sales letter is your virtual salesperson. No matter how good your product is, you cannot earn even a penny from it if you have a lousy salesperson. Likewise, no matter how good your product is, you cannot sell even one copy of it with a weak salesletter. therefore, it is vital to have a persuasive salesletter that will pull the prospect right into it and see clearly the benefits that are presented against the very reasonable price you are charging.
<p>Studying Successful sales letter can be your ticket to a wealth explosion!
<p>When you study successful sales letters and know a few rules of ad copywriting you&#8217;ll discover how easy it is to write well.
<p>The best and the most used way to succeed in writing response-producing sales letters is by studying an rewriting the greatest sales letters you can find. So if you write your own copy and seriously aspire to be better at it, save any sales letter that grabs and hold your attention in a safe place.
<p>Make yourself a collection of tip on writing business letter. Then, when writing your own adcopy, pull out the file and look through it for inspiration and for copy and techniques you can adapt and use.
<p>Read the sales letters as many time as you can and try to understand all elements and rules used. Pay attention to every word, every sentence. Why did the writer use that word, that phrasing? Once you understand how to apply these elements and rules to your selling effort s you will automatically experience greater success. <br />Grab your reader’s attention
<p>A good salesletter will first catch the attention of the reader by resonating with the reader&#8217;s needs and desires. That&#8217;s why you often see headlines such as “Have you ever felt&#8230;” or “Does &#8230; sound familiar”? They work because they empathize with the reader&#8217;s needs, problems or desires. The Internet is like a very busy freeway and everyone&#8217;s in a rush. Only a strong headline like that in big, bold letters will stop your target audience dead in their tracks to read through your salesletter.
<p>Tell Your story
<p>Once you&#8217;ve obtained your reader&#8217;s attention, you want to spend the first few paragraphs on telling your story – how you have gone through what your reader probably has, the agony of the whole experience, etc. Once you get your reader thinking “he&#8217;s one of us”, you would be perceived as an understanding individual offering a solution and not an anonymous marketer looking to sell his product.
<p>Ensure the message matches the needs of the target audience. <br />Does your offer of products and/or services match the needs of the recipient? Don&#8217;t make your pitch to a company president if your message only applies to the marketing staff.
<p>Sell benefits not futures
<p>Next, you have to elaborate on the benefits of the product you are selling. List them all on a piece of scrap paper until you have quite a long list; then write your salesletter from there. In your salesletter, highlight the benefits in point form and elaborate on each benefit. Be sure to point out how your product helps the reader instead of pointing out the features of the product. For example, instead of saying “this gizmo cures headaches”, say “this gizmo can relieve your headaches”. Make it relevant to the reader.
<p>Then, write a paragraph or two on how the reader&#8217;s life could be changed if the problem he is facing can be totally solved with your product. It is important to use very descriptive words so that the reader can fall into the imagination more easily.
<p>Include a guarantee.
<p>If you can offer a guarantee - be it your follow-up, delivery, customer service, or pricing - do it. By offering a guarantee, you offer integrity and credibility to your products/services.
<p>Ad testimonials
<p>Testimonials from excited customers whose lives have been changed will only guarantee sales.
<p>the postscript (P.S.)
<p>The second most important part of the letter is the postscript. This is where you will be giving an incentive for someone to respond immediately to what you have to offer. With the offer, you want to make sure that this explains in great detail what a person will receive if they take you up on your offer. The postscript will offer further incentives so that the person will respond immediately.
<p>Call for action
<p>Last of all, make a strong call for action! Your final objective is to make your readers buy your product, so it is important to make a final, strong call for action, be it “click the Buy button”, “whip out your credit card” and so on. Do not make the mistake of forgetting such an important step after coaxing your reader through the lengthy paragraphs.
<p>Follow this tip on writing business letter All these techniques make an excellent sales copy with a lot of hours of tweaking the writing so it sounds perfect.</p>
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		<title>Direct Mail Lead Generation Sales Letters Work Best When You Refund Your Fee</title>
		<link>http://www.naphe.com/post/direct-mail-lead-generation-sales-letters-work-best-when-you-refund-your-fee.html</link>
		<comments>http://www.naphe.com/post/direct-mail-lead-generation-sales-letters-work-best-when-you-refund-your-fee.html#comments</comments>
		<pubDate>Sun, 27 Jul 2008 02:08:01 +0000</pubDate>
		<dc:creator>Veture</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.naphe.com/post/direct-mail-lead-generation-sales-letters-work-best-when-you-refund-your-fee.html</guid>
		<description><![CDATA[In the termite capital of the US, Tampa, Florida, lives a man by the name of Chet Rowland who generates direct mail sales leads by promoting his poor service.
In his direct mail lead generation package he includes a copy of a letter he received from a disgruntled customer. The customer explains that Chet&#8217;s Termite and [...]]]></description>
			<content:encoded><![CDATA[<p>In the termite capital of the US, Tampa, Florida, lives a man by the name of Chet Rowland who generates direct mail sales leads by promoting his poor service.
<p>In his direct mail lead generation package he includes a copy of a letter he received from a disgruntled customer. The customer explains that Chet&#8217;s Termite and Pest Control failed to eradicate the customer&#8217;s termites, and that she had to request the company to come out and re-fumigate her home.
<p>But what makes this customer letter different from most complaint letters is that this customer is writing to say she asked for her money back and got it. She thanks Chet for honouring what he calls his &#8220;exclusive, iron-clad, no wiggle room, simple, straightforward guarantee.&#8221;
<p>To show potential customers that he keeps his word and honors his guarantees, Chet includes with this customer letter a photocopy of the refund check he gave to the unhappy customer. It&#8217;s for the full amount of $1,136.
<p>The disgruntled customer goes on to say in her letter that she was thrilled that she didn&#8217;t have to threaten or argue to get Chet to uphold his money back guarantee, and that she is going to tell her friends and others about how fair, honest and pleasant Chet&#8217;s Termite and Pest Control is to do business with.
<p>Chet says offering super strong guarantees gives him a competitive edge over other pest control companies. Competitors, he says, don&#8217;t have the guts to back what they sell with a money back guarantee. Plus, he only has to honor his guarantee a few times a year when he refunds his fee to a few customers that he can&#8217;t satisfy.
<p>But the cost of refunding his fee in full a few times a year is worth the expense because of the extra selling power he gains by promoting his strong guarantee to potential customers. He says he even gets selling power by showing off the refund checks. You can do the same and generate similar results.  </p>
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		<title>Do You Need A Newsletter Template? What Is Important For Setting Up Newsletter Marketing?</title>
		<link>http://www.naphe.com/post/do-you-need-a-newsletter-template-what-is-important-for-setting-up-newsletter-marketing.html</link>
		<comments>http://www.naphe.com/post/do-you-need-a-newsletter-template-what-is-important-for-setting-up-newsletter-marketing.html#comments</comments>
		<pubDate>Sun, 27 Jul 2008 02:06:09 +0000</pubDate>
		<dc:creator>Veture</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.naphe.com/post/do-you-need-a-newsletter-template-what-is-important-for-setting-up-newsletter-marketing.html</guid>
		<description><![CDATA[Do you need a newsletter template? What is important for setting up newsletter marketing?
Writing and publishing a successful newsletter is perhaps the most competitive and lucrative of all the different areas of online as well as offline marketing.
A few years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, [...]]]></description>
			<content:encoded><![CDATA[<p><b>Do you need a newsletter template? What is important for setting up newsletter marketing?</b>
<p>Writing and publishing a successful newsletter is perhaps the most competitive and lucrative of all the different areas of online as well as offline marketing.
<p>A few years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, with new ones being started all the time. One thing to remember is that for every new newsletter that begins, some disappear just as quickly as they are started - lack of operating capital and marketing know-how being the main causes of failure.
<p>Do you need a newsletter template? Not necessarily, but it might be helpful. There are places online where one can obtain a newsletter template for free. Just plug “newsletter template” into a search engine, such as Google. Having a template for your newsletter gives you a tool to get started more easily.
<p>However, there are more important things to consider when marketing with a newsletter. To have a successful newsletter, you have to specialize. The best thing you can do is provide new information on a subject not already covered by an established newsletter.
<p>Regardless of the frustrations involved in launching your own newsletter, never forget this: There are people from all walks of life, in all parts of this country, many of them with no writing ability whatsoever, who are making incredible profits with simple two, four, and six-page newsletters! You can be one of those success stories, too!
<p>Your first step should be to subscribe to as many different newsletters and publications as you can afford. Sign up for every list you come across on the internet, in order to be on the newsletter subscriber list. Analyze and study how the others are doing it. Attend as many workshops and seminars on your subject as possible. Learn from the pros. Learn how the successful newsletter publishers are doing it, and why they are making money. Adapt their success methods to your own newsletter, but determine to recognize where they are weak, and to make yours better in every way.
<p>Plan your newsletter before launching it. Know the basic premise for its being, your editorial position, the layout, art work, type styles, subscription price (if any), distribution methods, and every other detail necessary to make it look, sound, and feel like the end result you have envisioned.
<p>Lay out what your start-up needs will be; detail the length of time it&#8217;s going to take to become established, and what will be involved in becoming established. Set a date as a mile stone of accomplishment for each phase of your development: A date for breaking even, a date for attaining a certain paid subscription figure, and a monetary goal for each of your first five years in business. All this must be done before publishing your first issue.
<p>Most newsletter publishers do all the work themselves, and are impatient to get that first issue into print. As a result, they neglect to devote the proper amount of time to market research and distribution. Don&#8217;t start your newsletter with out first having accomplished this task!
<p>Market research is simply determining who the people are who will be interested in reading your newsletter, and buying what you have to offer and the kind of information these people want to see in your newsletter as a reason for continuing to buy it. You have to determine what it is they want from your newsletter and what information you can provide that will cause them to buy from you not just now, but in the future. Your ultimate goal is to make life long customers from your subscribers.</p>
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		<title>Do You Know The 3 Top Secrets Of Explosive Sales Letters?</title>
		<link>http://www.naphe.com/post/do-you-know-the-3-top-secrets-of-explosive-sales-letters.html</link>
		<comments>http://www.naphe.com/post/do-you-know-the-3-top-secrets-of-explosive-sales-letters.html#comments</comments>
		<pubDate>Sun, 27 Jul 2008 02:05:43 +0000</pubDate>
		<dc:creator>Veture</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.naphe.com/post/do-you-know-the-3-top-secrets-of-explosive-sales-letters.html</guid>
		<description><![CDATA[If you are wanting to be successful in Internet Marketing, it is absolutely vital that you have sales copy on your website that SELLS!!
Now you have different options open to you when it comes to sales copy. You can obviously pay someone to do the writing for you and if you have the means and [...]]]></description>
			<content:encoded><![CDATA[<p>If you are wanting to be successful in Internet Marketing, it is absolutely vital that you have sales copy on your website that SELLS!!
<p>Now you have different options open to you when it comes to sales copy. You can obviously pay someone to do the writing for you and if you have the means and are just starting out then this may not be a bad option. You can check out www.elance.com for an example of this service.
<p>A much cheaper and quicker option however is simply to do the writing of the sales page yourself. Several newcomers are put off by this however because either they don’t know the SECRETS behind constructing good copy or perhaps they have tried once before and it flopped.
<p>Well, I am going to reveal the TOP 3 SECRETS to you right now so that your next sales page will CONVERT LIKE CRAZY!!
<p>SECRET 1 – “IT’S ALL ABOUT THE HEADLINE!!”
<p>Unless you have a headline that reaches out and grabs the reader by the scruff of the neck and doesn’t let them go (well, maybe that’s a bit over the top but you get my drift!) you might as well not bother writing any more at all!
<p>Think about when you visit a web sales page yourself. The headline is obviously the first thing that you see and I’m sure you would agree that if it doesn’t grab your attention, you quickly hit that little ‘X’ at the top corner and move on!
<p>So what makes a good headline.
<p>The 1 most important ingredient to include is a BENEFIT. This simply means that you are telling the reader something about your product which will make their life easier or help them to get something done quicker etc. If the reader feels the product will help them from the headline they’ve read, they will read on, simple as that.
<p>SECRET 2 – THE ‘NO QUESTIONS ASKED’ MONEY BACK GUARANTEE
<p>Any good online sales page worth it’s salt will have a clearly stated guarantee towards the bottom of the copy. This is absolutely essential in 99% of cases for 2 main reasons:
<p>1. It helps the reader to build up trust in the seller and their product <br />2. It puts the reader’s mind at ease and could be the difference between a sale and no sale.
<p>The only cases where a guarantee will not be evident is perhaps for very low priced products like the $7 ones now widely available, or for a product which includes resell rights and clearly states why no guarantee is being offered.
<p>But in the main, a guarantee is an integral part of all good sales letters. And what you may well find is that some customers may ask for a refund to see if you are true to your word, and when they are impressed with the refund service you provide, they become customers for life!!
<p>Another point to remember is that the longer the guarantee is, usually the LESS REFUNDS there are and the MORE SALES there are!! A lot of people think the exact opposite, but it’s a tested fact that you should offer a long guarantee, say 30 days at the very least, to see your overall profit margins increase.
<p>SECRET 3 – “DON’T FORGET THE POSTSCRIPTS”
<p>A postscript is simply the very last sentence or two of a sales page which begins with P.S.
<p>Why are these so important?
<p>Well it is a proven fact that after the headline, the closing section of a sales page tends to be the part read soonest. If the headline is good enough to keep the reader’s attention, they will very often go straight to the last section to see the price, the guarantee and the closing comments i.e the postscripts.
<p>So the postscripts are your opportunity to put some of the key benefits of your product to the reader in summarised format. They also are your last chance to get the reader to take action.
<p>Quite often a reader of your sales page will be interested in your offer, and fully intends to do something about it someday. What the postscripts can do is give them a reason to buy your product NOW without delay.
<p>Several webmasters fail to see the significance of these postscripts but I and many others have found them to be a very useful tool indeed in boosting sales numbers.
<p>P.S Ignore them at your peril!!</p>
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		<title>Measured Results vs. Statistics</title>
		<link>http://www.naphe.com/post/measured-results-vs-statistics.html</link>
		<comments>http://www.naphe.com/post/measured-results-vs-statistics.html#comments</comments>
		<pubDate>Sun, 27 Jul 2008 02:05:21 +0000</pubDate>
		<dc:creator>Veture</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.naphe.com/post/measured-results-vs-statistics.html</guid>
		<description><![CDATA[In a previous Marketing Tip I promised you that I will reveal to you a tactic that will improve your business and here it is.
I can tell you this - it doesn&#8217;t matter whether you are a sales person, a small business owner or corporate executive - it doesn&#8217;t matter whether you sell to businesses [...]]]></description>
			<content:encoded><![CDATA[<p>In a previous Marketing Tip I promised you that I will reveal to you a tactic that will improve your business and here it is.
<p>I can tell you this - it doesn&#8217;t matter whether you are a sales person, a small business owner or corporate executive - it doesn&#8217;t matter whether you sell to businesses or consumers if you&#8217;ll thoroughly study and consider the information and ideas presented in these emails and take appropriate follow-up actions to switch the emphasis of your marketing into methods that bring direct response and are results measurable you will improve the profit of your business.
<p>And I want you to remember this - any media sales person, any ad agency person, any consultant, anyone in your own firm who is anti-direct response does not have your best interest at heart. The person who opposes having the results measured accurately already knows that the results are inadequate.
<p>I hope you didn&#8217;t find my promise sneaky or perhaps a bit deceptive, but it is perhaps the best and most profitable advice anyone can ever deliver to you.
<p>Not many people know this about me because I&#8217;m not particularly proud of it but, I come from the advertising business by the way and once owned a small ad agency. Our clients included many small companies as well as big firms like Goodyear, Aerospace and Monsanto.
<p>I&#8217;ve also worked with other ad agencies as a freelance copyrighter, consultant, and a trainer of account executives on presentation skills. Unfortunately the agency business is very much a smoke screen and slide-of-hand business. You&#8217;ll be presented with demographic statistics from a given media that are just great. Unfortunately the listeners or readers all lied when they responded to the survey in order to look good and feel good. They inflated their incomes for example.
<p>Print media loves to snow you with its pass-along figures. They&#8217;ll talk 100,000 readerships with 20,000 subscribers. When you have to write out the payroll checks, pay the other bills, pay for all the advertising, pay the taxes and then see what might be left for you, you cannot deposit pass-along statistics or image in the bank account. You can only deposit dollars, which come from real results.
<p>Remember in an earlier email I wrote that direct response advertising is 99% measurable and that I&#8217;ll explain the 1% added benefit factor later. Well in your next Marketing Tip of the Week email, I&#8217;ll reveal the &#8216;1% factor&#8217; to you.
<p>Four reasons that I love direct response advertising are:<br />• Measurable. You know whether your money is well spent or not.<br />• Gets opened, heard, or read. It cuts through clutter and reduces waste in marketing.<br />• Not deep pockets image marketing. You don’t need gobs of money to do it. <br />• Gets Results. It makes you money. </p>
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		<item>
		<title>Marketing Matters - Visibility and Your Business</title>
		<link>http://www.naphe.com/post/marketing-matters-visibility-and-your-business.html</link>
		<comments>http://www.naphe.com/post/marketing-matters-visibility-and-your-business.html#comments</comments>
		<pubDate>Sun, 27 Jul 2008 02:04:10 +0000</pubDate>
		<dc:creator>Veture</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.naphe.com/post/marketing-matters-visibility-and-your-business.html</guid>
		<description><![CDATA[The quality of your work, products, and services is of utmost importance. And, there are other factors that play into your degree of success, including advertising, image, company identity, and more. When it comes to marketing, visibility must be equally factored into the equation.
One of the most basic principles related to the idea of visibility [...]]]></description>
			<content:encoded><![CDATA[<p>The quality of your work, products, and services is of utmost importance. And, there are other factors that play into your degree of success, including advertising, image, company identity, and more. When it comes to marketing, visibility must be equally factored into the equation.
<p>One of the most basic principles related to the idea of visibility is repetition. Marketing experts know that the public must have repeated exposure to your company&#8217;s name and work. This pertains to the amount of advertising you invest in and the frequency and methods by which you do so. In fact, any opportunity to circulate your own name or the business&#8217; should theoretically be taken advantage of. This applies to direct mail campaigns, charity work, public offices, billboards, coupons, mailing lists, and promotional products. It takes several instances for people to recall a name and begin to form recognizable associations with it.
<p>However, the outcomes of repetition regarding visibility are somewhat unpredictable. You may be financing some of the best and most circulated ads. You may be running them in very well known publications. The truth, and irony, is that smaller bits of advertising can be equally rewarding. There&#8217;s no way to predict just what will score that next big lead. Yes, running a series of ads in a major magazine or newspaper will most likely be of some reward, but a random review, a referral, or positive recommendation may also be responsible for your next hot deal.
<p>Visibility works exponentially as well. When you break up your marketing and disburse it into different places, your efforts can affect one another. It is to your benefit that a prospective client may have originally read about you online and then go on to notice one of your adds in a newspaper in a major city. Furthermore, if he happens to receive a direct mail package encasing a promotional item and possibly then met you at a community benefit supporting a worthy cause, this would create quite an impression.
<p>Repetition is a necessity in advertising, but its effectiveness is further compounded when you back your reputation up with quality and dependability.
<p>Maybe your company is in its early stages and just starting out- maybe your business is older than you are and you could use some tools for heightening visibility. The circumstances matter very little. The following ideas are universally applicable.
<p>How would you like to personally increase your visibility? What ways feel most natural for you? If being a part of community and an organization feels comfortable, then dedicate time for these pursuits. If contributing educational articles to websites and relevant publications is your forte, concentrate on this task. If you enjoy the social light, make networking a priority. Ease into a career of exposure by beginning with the methods that suit you best. Then, allow room for growth.
<p>How can you really impress on the public that you are the best at what you do? Take the opportunity to demonstrate your craft and make your outstanding quality highly visible. Maybe your business is a landscape architecture firm. What better way to communicate your expertise to the public than to have one of the most striking outside appearances in town? And, if you&#8217;re a stylist who works with hair and beauty products, wouldn&#8217;t it make sense for your physicality to emit the latest in trends and promote absolute style?
<p>Never underestimate the power of indirect marketing, especially word of mouth publicity. A few customers&#8217; positive experiences can do wonders for your image and bring in several new leads; on the flip side, even one negative happening can unravel much of the hard work you have accomplished. For making the most of this type of visibility, handle all customer service issues and public relations activity with extreme care.
<p>The important thing to remember is to stay on top of your game. Evaluate how your areas of development are working for you. If you are spending time networking and making an effort to build those contacts, but things don&#8217;t seem to be happening, take a look at the situation. Are you immersing yourself in the right events? Sometimes it is a good idea to say &#8220;yes&#8221; to invites that you might not otherwise. By breaking out of your habitual patterns, you can sometimes branch out in ways that you have not before.
<p>Visibility is an element of your business that deserves focus. Never omit it from your discussion of success. It enhances your image, builds revenue, and secures a promising future.</p>
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		<title>The Cure For A Failing Downline - Earn More</title>
		<link>http://www.naphe.com/post/the-cure-for-a-failing-downline-earn-more.html</link>
		<comments>http://www.naphe.com/post/the-cure-for-a-failing-downline-earn-more.html#comments</comments>
		<pubDate>Sun, 27 Jul 2008 02:03:42 +0000</pubDate>
		<dc:creator>Veture</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.naphe.com/post/the-cure-for-a-failing-downline-earn-more.html</guid>
		<description><![CDATA[The solution for a failing downline..
Don’t become one of them!!
Here is the secret… Most people will fail in MLM. About 95% of all MLM’ers will never sponsor more than 5 people or make more than $10,000. This is the simple, ugly truth.
The problem is commitment.
Most people are just unwilling to do the things that the [...]]]></description>
			<content:encoded><![CDATA[<p>The solution for a failing downline..
<p>Don’t become one of them!!
<p>Here is the secret… Most people will fail in MLM. About 95% of all MLM’ers will never sponsor more than 5 people or make more than $10,000. This is the simple, ugly truth.
<p>The problem is commitment.
<p>Most people are just unwilling to do the things that the successful people do. I doesn’t really matter what business you are in. If you are not willing to do the things that you need to do, your business will fail, period. In order to be successful in any business you need to take the time, effort, energy and money to build your business.
<p>My solution… Make more upfront!
<p>Stick with me here, and I’ll explain.
<p>The one committment that you can control is how much money your prospect brings to the table up front.
<p>I know that 95% of my downline will fail in the long run. It is just the nature of things. Most people just don’t finish what they start. There is really nothing that I can do about that.
<p>I can take myself out of the equation. It actually has nothing to do with me.
<p>It just comes down to their commitment level.
<p>This is what I do…
<p>I charge anywhere from $2000-$12000 for people to get into my opportunity.
<p>Here is the reality of creating wealth in MLM… You need to earn money. You need to earn now.
<p>1. My downline has the exact same opportunity that I have to earn<br />2. We do not have to wait for someday when the downline grows to earn<br />3. We only attract those people that have the money to be involved.<br />4. We earn an immediate income of $1000-6400 per transaction.<br />5. They get a tremendous product with excellent value<br />6. When the downline does grow, we earn from that as well, but we don&#8217;t expect it.<br />7. All of our marketing materials are designed for the higher priced entry point.
<p>Could you implement this strategy into your business? Does your opportunity have a higher priced entry point? Is there a way that you can make more money upfront?
<p>Having people spend more money upfront actually creates a better prospect/client.
<p>If you spent $200,000-400,000 for a Subway Sandwich shop franchise, would you be serious about taking care of your business? You bet you would!!
<p>The same idea holds true for helping people make the proper level of committment. If they spend more, won&#8217;t they be more committed?
<p>Let’s not wait for someday. Let’s reorganize our businesses to start making money today&#8230; Right now!!
<p>As always please feel free to email us with questions, concerns or comments on anything that we write.
<p>We would love to hear how you are using these ideas to grow your business.</p>
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		<title>The Sad Facts About 1Up and 2Up Programs</title>
		<link>http://www.naphe.com/post/the-sad-facts-about-1up-and-2up-programs.html</link>
		<comments>http://www.naphe.com/post/the-sad-facts-about-1up-and-2up-programs.html#comments</comments>
		<pubDate>Sun, 27 Jul 2008 02:02:57 +0000</pubDate>
		<dc:creator>Veture</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.naphe.com/post/the-sad-facts-about-1up-and-2up-programs.html</guid>
		<description><![CDATA[Why Do So Few People Ever Succeed With 1up programs and 2up programs such as Easy Daily Cash, EDC Gold, Passport To Wealth, Emerald Passport, Free1up, Prosperity International, and Coastal Vacations? The answer to this question is hidden not in the mechanics of the compensation plan but within the program affiliates them-selves. You see, most [...]]]></description>
			<content:encoded><![CDATA[<p>Why Do So Few People Ever Succeed With 1up programs and 2up programs such as Easy Daily Cash, EDC Gold, Passport To Wealth, Emerald Passport, Free1up, Prosperity International, and Coastal Vacations? The answer to this question is hidden not in the mechanics of the compensation plan but within the program affiliates them-selves. You see, most people who enroll in these programs do so lacking some very crucial skills and attributes that in reality have very little to do with the business model itself. This is what I aim to reveal in this article. So, please read on.
<p>Let me invite you here not rush to an unfair judgement about programs like Easy Daily Cash, EDC Gold, Passport To Wealth, Emerald Passport, Free1up, Prosperity International, and Coastal Vacations. Instead, when looking for an online business to get involved in, weigh out some crucial facts and decide for yourself what direction is best for you.
<p>Here are some Sad Facts to consider. <br />. Sad Fact Number 1: Most On-line Programs Provide Little Or No Training Very few on-line programs, with the exception of Your New Fortune and Perfect Wealth formula ( www.fromheretofreedom.com ) provide training for it’s members to acquire the very basic computer skills needed to make the business work. Even with Your New fortune, there is no guarantee that the training will be enough to help you succeed. Beyond basic computer skills very few Programs provide basic on-line marketing skills. Programs like Easy Daily Cash, EDC Gold, Passport To Wealth, Emerald Passport, Free1up, Prosperity International, and Coastal Vacations do provide some basic recommendations that they present as training. But, unfortunately they fall way short of connecting the dots well enough to give beginners a clear picture of just how to make everything in the marketing process work to produce real cash. The sad fact is most people who succeed in online programs do so because they brought with them the skill-set needed to do so. When these individuals do have success, it deceives those at the top into believing that it had something to do with what they are providing as training. Without saying too much too soon, if you’re looking for the best online marketing strategies available today, combined with an easy to earn wealth building program to apply those strategies, take a look here: www.fromheretofreedom.com
<p>Sad Fact Number 2: Most 1up and 2up Programs Attract People Without Leadership Skills Not to offend anyone, but this is a sad fact. And because most on-line programs are of the 1up and 2up variety such as Easy Daily Cash, EDC Gold, Passport To Wealth, Emerald Passport, Free1up, Prosperity International, and Coastal Vacations, these programs are teeming with people who have little or no leadership skills. Granted there are exceptions, but if a person possesses leadership, they rarely seek a change from what they are already doing unless they see an opportunity to use their leadership skills in a more advantageous way.
<p>Sad Fact Number 3: Most 1up and 2up Program Affiliates Don’t Understand Leverage This results in an, “Every Man for Himself” or. “If you Have More I’ll Have Less” attitude. When in reality, it should be just the opposite. But this is u8nderstandable when you look at who is joining on-line programs. It’s the long time employee who is seeking something different for him or her-self and their family. You see, employees bring with them what they learned in school, which is how to prepare for a job, and what they learned at their job, which is most often, “What Can I Do Today To Maintain My Job Security?” Or, “What Can I Do Today To Make Sure That MY Bills Get Paid?” And many other things along those lines, but unfortunately this is all very self-centered thinking. In fact it is ver much the opposite of what a true entrepreneur thinks, because an entrepreneur nearly always realizes that people are his greatest asset. You can get a whole lot more out of life if you can duplicate yourself through other people. It’s a basic principle of leverage. <br />So then, “What’s The Solution?” you ask. Well, there really isn’t just one solution. Instead, there exists a series of solutions that if properly applied, can and will literally change the entire face of online cash programs. Which I believe will result in a revolution in online business and a reversal of the current success/failure ratio; which right now seems to be 10% success and 90% failure. <br />But if I had to narrow things down and venture to say that “Yes… There is ONE grand solution to the Sad Facts about 1up and 2up programs, I would have to say, “The Solution Is You!!!” That’s right you. As Mohandas Ghandi put it, “You must be the change you wish to see in the world.” In this case, online cash programs.
<p>Solution Number 1: Commit To Join Only Programs That Offer Proven Strategies and Methods For Building Your Business. A great example of this is Perfect Wealth Formula, ( www.fromheretofreedom.com ). Jason Pearson’s training is currently the best in the industry, and is the first system to produce a success rate well above 50%. I’m not certain that Easy Daily Cash, EDC Gold, Passport To Wealth, Emerald Passport, Free1up, Prosperity International, or Coastal Vacations could boast that kind of a statistic. So, do your homework. Unfortunately most programs do not offer a try before you buy incentive so be sure to ask candid questions of several potential sponsors. Generally, you will find the most reliable answers if you ask the same question of more than one person. It’s called reaching a consensus. By enrolling in programs with great trasining, you ensure that those who joion with you will get the same great training.
<p>Solution Number 2: Commit Yourself To True Leadership Principles. If you’re not sure where to start, I recommend a book called “Leadership And Self Deception.” By The Arbinger Institute. Commit to the principles of personal development. I learned from Jim Rohn long ago that, “You Can’t Change The Seasons, But You Can Change Yourself.” “To Climb The Ladder Of Success, You Must Work Harder On Yourself Than You Do On Your Business.” “If You Work Hard On Your Business You Can Make A Living. If you Work Hard On Yourself, you Can Make A Fortune.” Remember, what you do today will determine the business you have 5, 10, 15 years from now. Success, is not something you do, it’s something you attract. Commit to becoming an attractive person and then pass it on.
<p>Solution Number 3: Commit To Duplicate Yourself Through Your Affiliates. Take an interest in your affiliate’s success equal to that of your own. And see to it that what ever you learn that allows you to take your business to the next level gets passed on to every single person in your first level. If you make this a standard, you will duplicate this in your affiliates, which will then be passed on for generation after generation of new affiliates. Which in the end, results in endless residual income for you, on work you did only once. That’s duplication and leverage. An important principle that I learned from Carleton Sheets is, “Always Seek For A Win - Win.”
<p>Remember folks, we are taught in The Secret that there is enough wealth to go around. Earl Nightengale put it this way, “In order to succeed in business and in life, you needn’t compete, you need only to create.” Making online business a great opportunity for everyone starts with YOU. In other words, become the person you would want to follow when your livelihood depends on success and you will create riches beyond your wildest imagination for you and everyone else involved with you. </p>
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		<title>What is Network Marketing?</title>
		<link>http://www.naphe.com/post/what-is-network-marketing.html</link>
		<comments>http://www.naphe.com/post/what-is-network-marketing.html#comments</comments>
		<pubDate>Sun, 27 Jul 2008 02:02:24 +0000</pubDate>
		<dc:creator>Veture</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.naphe.com/post/what-is-network-marketing.html</guid>
		<description><![CDATA[If you Google search the definition of network marketing here is what comes up in the number one spot.
Network marketing, or multi level marketing, or mlm as it is known, is a business in which a distributor network is used to build the business. Usually such businesses are also MLM in nature in that payouts [...]]]></description>
			<content:encoded><![CDATA[<p>If you Google search the definition of network marketing here is what comes up in the number one spot.
<p>Network marketing, or multi level marketing, or mlm as it is known, is a business in which a distributor network is used to build the business. Usually such businesses are also MLM in nature in that payouts also occur at more than one level.
<p>Network Marketing is sometimes also used incorrectly to indicate that the business uses a network of product suppliers in order to offer a broader selection of products. It is usually used this way to differentiate themselves as a way to suggest that their program is superior to other such programs.
<p>Now if you have a network marketing business of your own or you are researching this industry it is most important to understand that network marketing offers several advantages to the average person that they could not get if they tried to start a business of their own and do it all by themselves.
<p>Here are a few of the advantages of starting a network marketing business of your own.
<p>1. Low start up cost. If you were to go out and start a franchise you could expect to spend thousands or maybe even millions of dollars to start. You can join most network marketing companies for under $100.
<p>2. Real products. This means that you can make money selling products which is known as retailing. This allows you to put your business in an immediate profit mode.
<p>3. Duplication. This is a very powerful concept that allows you to build a downline of distributors from whom you can make money on their sales as well. Unlike affiliate marketing which can be 2 tier in nature, network marketing pays you on the efforts of distributors several levels deep.
<p>4. No territories. One of the best thing about network marketing is you can build a business virtually anywhere in the world that your company is open for business. The internet has made that even easier to do.
<p>5. Training and support materials. You will have everything you need to be successful. Training brochures, conference calls for training and business meetings, websites, and other advertising materials.
<p>This is a quick overview of network marketing as a business. This is a way to start a business of your own and make a lot of money someday if you build it up large enough.</p>
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		<title>Lifestyles of Successful Network Marketers</title>
		<link>http://www.naphe.com/post/lifestyles-of-successful-network-marketers.html</link>
		<comments>http://www.naphe.com/post/lifestyles-of-successful-network-marketers.html#comments</comments>
		<pubDate>Sun, 27 Jul 2008 02:02:02 +0000</pubDate>
		<dc:creator>Veture</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.naphe.com/post/lifestyles-of-successful-network-marketers.html</guid>
		<description><![CDATA[When you look at the lifestyles of successful network marketers you can either get very excited or you may feel jealous or upset. Let&#8217;s take a look at the lifestyles that a few successful network marketers lead.
To start with the income that a very successful mlm business can bring its owners is almost obscene. There [...]]]></description>
			<content:encoded><![CDATA[<p>When you look at the lifestyles of successful network marketers you can either get very excited or you may feel jealous or upset. Let&#8217;s take a look at the lifestyles that a few successful network marketers lead.
<p>To start with the income that a very successful mlm business can bring its owners is almost obscene. There are people for example that are making over $100,000 a month in one personal development network marketing company. What is really crazy is they are earning that per month in less than 2 years.
<p>I know of one long term mlm distributor who has the largest business in Discovery Toys. Her husband and she travel extensively and live in a mountain top home in Aspen, Colorado. How does that sound!
<p>This article is more going to be look at what lifestyle you would like to lead. Looking at the success of others is fun, but that and $4 will get you a cup of coffee at Starbucks. I mean who really cares.
<p>Many people start a network marketing business of their own for various reasons.
<p>1. They need to make more money. A home in Aspen might be your life long dream, but right now how would an extra $200 a month sound. That might be enough to stay home from work and keep your child out of daycare.
<p>2. You hate your job. This is a very common reason to create your own mlm lifestyle. That lifestyle can include the 30 second commute to work everyday when you work for yourself. A successful mlm business will allow you to live and work almost anywhere in the world today.
<p>3. Go out and buy whatever you want. This is a very motivating thought. Money is not an issue and you want a new car, or boat, or vacation home. Maybe you love jewelry and have your eye on a new diamond necklace. This is the lifestyle many successful network marketing businesses lead.
<p>4. Do you have a favorite church or charity? Part of being successful is giving back some of what you have been blessed. Some of the most successful distributors in the network marketing industry are also the largest givers.
<p>Leading a successful lifestyle after you have built a large network marketing business means different things to different people. To summarize it in one word though is freedom. The freedom to choose what to do and how to do it is maybe the biggest reward of all. </p>
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